Advertising

Traditional media and Bleeding Edge Digital Media Buying Specialists

Get in front of the customers who are looking for your services, but don't know yet that you exist.

Need an agency to find and buy your media for you?

We are specialists at finding the exact right niche for your business and finding the demographics where they are online. We can help get the word out, to the right people, at the right time.

What is a media buyer? The key to a successful marketing campaign is more than just a catchy slogan put in front of your audience on repeat. In order to build campaigns that drive marketing ROI, your team will need to have a strong, resonating messaging that can make its way to your audience at the right time and for the right price.

Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on marketing channels that are relevant to the target audience at the optimal time, for the least amount of money. Media buying is a process relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). When done effectively, media buyers achieve maximum exposure among their target market for the least amount of spend.

Why Media Buying is Important

Effective media buying goes far beyond the actual transaction of money for ad space. Media buying teams can create impactful relationships with media owners that result in greater reach with less investment. This enables marketing teams to increase conversions and demonstrate high ROI to clients and stakeholders.

There are a few key benefits that come with using an experienced media buying team and process.

Get the Best Deal
Media buyers often have a wide network of relationships, which they can leverage to maximize the value of your investment. Media buying professionals are well versed in negotiation techniques and common industry standards, such as the average cost of leads or what brand exposure should cost. Media buyers can also help extend the benefits of an agreement. In advertising the terms “value added” or “added value” refer to ad space or impressions tacked on to an agreement without charge. Experienced media buyers can negotiate prices to increase reach or frequency and can often get value added at media channels they have worked with in the past.

Get the Best Slots
Media buyers understand where your advertising dollars should be spent, and which placements tend to get the most engagement. Media buyers stay aware of trends and world events (such as the Olympics or political campaigns) that may influence ad availability and negotiate ad placements directly into the contract to ensure ads are delivered as promised.

Plan Campaigns with Best Practices
Media buyers understand what strategies will best lead to conversions (for example: placing ads at a certain time of day). Media buyers have experience working across publishers and channels. They bring the best practices they learned in previous campaigns and can apply them as they negotiate ad placements for maximum returns.

Motivated by Results

Our only measure of success, is yours.

Fiercely Loyal

You simply won't find a more tenacious team.

Highly Skilled

Experience counts.

Why we are different

Transparency. Honesty. Efficiency.

We take the time to understand your objectives and develop custom marketing strategies that are rooted in research, as well as creative solutions that cut through the marketplace noise and motivate your customers to act.

We constantly monitor and optimize your campaigns and provide frequent, regular and transparent reporting because – like our clients – we live and die by results.